TagStation + NextRadio Insights An Update Series

FEEDBACK, and lots of it: You can’t create a great product without it. Am I right? Encouraged and inspired by the fantastic NextRadio survey results recently provided by Coleman Insights, we’ve decided to keep the feedback ball rolling. In this post, we’ll continue hightlighting user feedback – but this time it’s all about TagStation users. Many of the questions we are asked about TagStation revolve around how much time and effort is required to create content to sync with broadcasts through TagStation, so we thought we’d let actual users talk about their experiences. Take the journey with us and hear real TagStation users’ perspectives.

By the Numbers

  • Over 725,000 app downloads
  • Over 10,100 FM radio stations tuned to from the app
  • Over 870,000 hours of listening through NextRadio – up 38% from last month!
  • A 4/5 Google Play Store user rating

Speaking of survey results, if you’re in the mobile app game, there is no better public barometer of performance, and no more unbiased report card than your Google Play Store rating and subsequent reviews. Over 6,000 ratings from real NextRadio users is no mirage, folks.

Stations that work

So let’s get to it! In this section, we’ll dive into what is actually involved in working with TagStation from the perspective of those in the trenches. For this first look, we’re featuring Bill T., Digital Content Manager for KKBQ “The New 93Q” country music station out of Houston and Paul W., Direct Marketing Manager for WDRV “The Drive” in Chicago. Both of these stations have excellent content coming through the system, 100% song-matches, and are doing really neat things with special station promotions. We asked Bill and Paul W. a number of questions about working with TagStation, and below is what they had to say.

Often, people want to know how much time they would be dedicating to maintaining content in TagStation. When talking about how much time he spent setting up his station, Bill said, “Initially a few hours – just making sure all steps and opportunities were used.” And when it came to song-matching, “About an hour, but now I check the list every week so now its just a few new songs I may need to edit.” Paul W. adds that song-matching time “varies from station to station depending on library size. For a more typical station with a playlist under 400 titles it’s fairly quick and can be done in a day or two. For a deep playlist Classic Rock it’s a lot more time consuming particularly if you are concerned about locking in original album art.”

Setting up the program schedule, which, along with song-matching, is the most crucial content to deliver in TagStation can be a set-and-forget experience. When asked how long it took them both to fill in the station schedule, Paul W. said it took about 2 minutes per talent. Bill said, “1 hour – finding the right image to use for your talent is the longest process.”

We asked how much time they’d spent adding additional promotions or enhancements, and Bill shared his experience. “Approximately 30 minutes. On launch we had one big station concert to promote so it was simple getting cart number and adding the image and copy.” And when asked if TagStation made it easy to add that content, he said the steps were simple: “Get cart number, add image and text. Done.” Paul W. says adding enhancements has vastly improved over the past 2 years, noting “Now, adding campaigns with additional enhancements is quick and easy. We create campaigns all the time around special programming with custom artwork to promote the programming features. We have also created campaigns around promotions to add a visual element to our promos and promotional elements. During our Eric & Kathy Radiothon for Children’s Hospital this past year, we were able to display radiothon artwork with a call to action to pledge.”

People have different preconceptions about the amount of time they will spend in the system. Paul W. found it on par with what he’d imagined, and Bill said, “I thought it would be longer but honestly its an intuitive program so it went fast and smoothly.”

When asked why their stations chose to include interactive elements to improve the NextRadio experience, Paul W. said, “Why not? Anything to interact with the listener more and to bring them more intimately into the brand is a good thing.” Bill said, “We like to give our listeners the Elusive and Exclusive experience, and using some of the features on TagStation allow us to do something others can’t.”

In describing his overall experience using TagStation, Bill said that it’s “A very easy, great program that gives users a great radio listening experience.” Paul W. also notes ease of use and that our team “has been very responsive to feedback and suggested enhancements”.

The Drive has been delivering enhanced content through TagStation since the beginning, and is currently promoting NextRadio as part of the Sprint marketing buy. KKBQ notes that they are using their Social Director to promote NextRadio to their listeners as well, and all of those combined efforts are working. In the month after song-matching, schedule, and other interactive content was completed by the station, KKBQ saw increased number of sessions and longer listening sessions through NextRadio. There was a 20% increase in unique listeners, listening duration increased by 30% and number of sessions increased by 25%.

My station’s up & running… What now?

Some of you may be reading this all with a knowing nod as you have already gone through the set-up process and have started delivering content to NextRadio as well. We’d love to hear about your experiences too! Email ajeffries@emmis.com to lend your voice to our TagStation user feedback. If you still need to sign up, Libby Hiple can help.

If you’re already delivering content and are now looking for next steps, join in the movement. We’d love to encourage you to help us spread the word about NextRadio to your listeners, and the best way for people to hear about a new way to listen to radio is… over the air! In that spirit, we’ve created a page on our support site that can help fuel the conversation. It includes talking points and even downloadable pre-produced spots you may run. On social media, direct listeners to @NextRadioApp and use the hashtag #NextRadioApp. Your help is immensely valuable and appreciated. Let’s make this a true industry effort!

On a larger scale, encourage your listeners to make their voices heard about FM radio in smartphones. Other wireless carriers will only take notice on the issue if their consumers create demand, and FreeRadioOnMyPhone.org gives those consumers a platform to contact their carriers and express their feelings. Chat up the site on-air and through social media, tell your friends and family, dream of days when all phones provide this valuable public service. You can even download and use these premade banners on your websites!

SamsungGalTab4Moving forward

NEW DEVICE! We are very excited to announce that a TABLET, the new Samsung Galaxy Tab® 4, will make it’s debut at Sprint this coming Friday, August 15. It’s the very first tablet in the marketplace to come preloaded with the NextRadio app.

As more and more devices are added to the growing NextRadio-enabled roster, and as new HTC devices are working on other wireless carriers, you’re probably having the same heck of a time as we are remembering which devices work with which carriers. So, now available on NextRadioApp.com is a breakdown of phone by carrier: Step into The MatrixNote: Works best on a big screen.

Before we say goodbye this week, let’s reiterate that all feedback is important – whether it comes from inside or outside the industry, the people generating content or the people consuming it. And a vast majority of what we’re hearing is that this is important. It addresses a need. The more voices in the conversation, and the growing volume of those voices, help us elevate the issue. So thank you.

“What would we need to say to capture the attention and interest of consumers? As a researcher, the answer was obvious to me: talk to them.” – Warren Kurtzman, Why I became a NextRadio Disciple

Thanks for checking in again. We’ll be back in a couple weeks.

 

LET YOUR VOICE BE HEARD!
Visit FreeRadioOnMyPhone.org to demand free FM radio on your smartphone.