CAMPAIGN RESULTS

NextRadio Listener Count:

Up 25% month-over-month

NextRadio Monthly TSL:

Rose from 33 minutes in Sept to 46 minutes in Nov

Re-Cap:

Large bumps in TSL and listeners, soundly beating NextRadio’s average YOY increase of 17%. Comparable net spend of only $15,110 to achieve these results. The personality’s Twitter audience was 41,300 at the time, helping to extend both reach and audience participation.

Who:

Flagship station for the Indianapolis Colts

What:

  • 6-week schedule during prime NFL season
  • NextRadio app part of station ID
  • Personality Live Reads
  • Spot campaign  30/week
  • Live Event Kick-off – booth, VIP lounge, social wall at local tailgate

When:

2016 – 10/10-11/20

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