The Industry’s Challenge
The radio industry and the NAB have been working to increase the number of smartphones with activated FM radio receivers. It would not only provide consumers with a cost-effective way to listen to live broadcasts, but would also address the public safety issue of disseminating free, sometimes life-saving information in emergency situations. The opportunity to activate the radio receivers already built into smartphones has definitely had its share of challenges. Despite the opportunity hybrid radio (FM+Internet) on the smartphone provides, there’s been no working example of it available in the United States, let alone one that can match the rich user experience available through other mobile radio-like products. That is… until now.
NextRadio — the FM radio smartphone app — and TagStation® cloud services have finally unlocked the promise of hybrid radio on the smartphone. NextRadio combines the efficiency and scalability of broadcast audio with the phone’s data channel to deliver an interactive artist and ad experience. TagStation empowers the radio industry with a platform to manage album art, meta data and enhanced advertising that are sent to the phone in sync with the broadcast. With other features like browsing by a visual display of real-time programming, listener feedback, song tagging capabilities, additional artist and programming event content, and social integration, NextRadio stands out as a truly innovative mobile experience.
FM Radio like you’ve never seen before
Today’s consumers expect more from radio. NextRadio delivers.
NextRadio provides listeners with the kind of radio experience they expect: an intuitive design that allows users to search the radio dial by a Live Guide of real-time local station programming, frequency, or music format. Find a channel you like? Save it to your favorites. Don’t know what you’re in the mood for? Scan the dial. And with TagStation, users will experience a consistent presentation from all radio stations including station logo, frequency, channel, song and album title, artist name and cover art.
Our smartphone ecosystem will provide advertisers with fully synchronized hybrid radio ads, increasing the value of the ads and the opportunity for higher listener engagement.
NextRadio creates a hybrid radio ad experience never seen before. Now your typical radio commercial has the ability to be interactive in real-time. Our hybrid approach of supplementing the broadcast signal with the data back-channel provides advertisers with the ability to deliver synchronous advertising. Radio stations can leverage our unique synchronous promotional ads to maximize advertising sponsorships.
All ads can be engaged with at the time of listening or at any point afterwards through various features available on the phone, such as recently played, saved content, etc.
Enhanced Hybrid Radio Ad Types and Features
A basic ad includes an image, a title, and a blurb. Click the action button for a web link and phone number — responding couldn’t be easier!
Coupon Code Ad
Advertisers have the ability to deliver synchronous UPC or QR Codes along with their commercial. Point of listening can lead to point of sale.
An advertiser with “brick and mortar” locations can easily enhance any ad with this geolocation feature. It lends a useful twist to promotions.
Advertiser sponsored events can maximize turnout. There’s no need to remember details or write them down. One click adds them to your calendar.
There’s no need to remember a station’s short code and keyword when a radio station promotion occurs. We pre-populate it. One click and it’s done.
Related Content Cards
Attach an event or promo to your programming. Dynamic cards may also include upcoming concerts, record release dates, recently played, next up on-air.
Why a Mobile Platform Now?
Benefits of a hybrid radio smartphone solution to broadcasters include:
- The technology is here: The best-selling smartphones have FM chips built in — they just aren’t activated
- Grow listenership! Dramatically expand the distribution of your core product
- Saves consumers on bandwidth. Streaming raises data rates. By listening to FM radio, your listeners could save as much as 1GB per month in data usage
- Protects and enhances the existing broadcast distribution model: FM radio is free to the listener
- Provides a similar user experience to streaming with minimal bandwidth cost and no royalty fees
- The explosion of the mobile platform and the mobile advertising market sets up the industry for the next generation of auto dashboards
- Increase radio’s share of the advertising pie through a more targeted and interactive solution for advertisers
- Further strengthen our public service role
- NAB sponsorship of standard application supports mass adoption