Discover the first digital measurement of analog radio usage
TagStation’s Dial Report is an advanced campaign measurement tool that allows advertising agencies to offer their clients robust analytics and insights about radio performance. Dial Report provides a full view of any campaign from highest levels to specifics on exposure, interactions and real-time store traffic.
Analytics are sourced by the NextRadio app, revealing information that’s on par with digital media. In-app data shows exactly who is listening, how much, how often and to what genres and stations. Dial Report delivers detailed location-based data, demographics and listening data mid- and post-campaign. Drill down into MSAs and/or device activity to uncover ad views/heards, interactions and listener proximity. View our webinar here.