Smart Radio Audience Targeting

Dial Report Campaign Analytics help advertising agencies target radio audiences more smartly. Our platform automatically crunches the numbers, so you can analyze radio buys at a glance. View actual numbers (not statistical sample sizes) for metrics like audience reach and exposure. Drill down to select criteria like in-store visits or other responses to radio advertising.  Dial Report Campaign Analytics also take the guesswork out of understanding audience gender, age range or ethnicity. And it’s never been easier to identify top-performing markets, dayparts and formats.

Sample Dial Report for a leading radio advertiser.