Indianapolis – October 29, 2015 – Fans of Hispanic radio now have a brand new way to experience their favorite local station. Univision Radio enabled its 46 FM radio stations with TagStation® to deliver visual, interactive content to NextRadio®. The move will give its listeners an even better way to connect with their favorite Univision Radio stations.
“We are so pleased to have Univision join the NextRadio platform. Univision signing on is a very important group for the platform. They represent a key target demographic with 93% of Hispanics listening to radio each week. Welcome aboard Univision we appreciate your support of NextRadio as an industry solution,” said Paul Brenner, President NextRadio.
TagStation is the cloud-based service that is the programming and sales content engine behind NextRadio, powering the interactive experience. It allows radio stations to synchronize their radio broadcasts with album artwork, images, text and interactive touch points for visual display in NextRadio. Stations can also build their station promotions, broadcast schedule content, and enhance advertising on the NextRadio app (NextRadioApp.com).
“We are pleased to join the NextRadio platform,” said Lee Davis, executive vice president of Univision Local Media. “We are focused on creating new ways to enrich the listening experience for our audience and advertising partners and we know that increased interaction with their favorite Univision Radio personalities will create a stronger listener connection.
With a robust portfolio of stations across the country, Univision Radio stations are No.1 or No. 2 among Hispanics in 9 of the Top 10 Markets, with a unique weekly audience of 14.9 million*.
Univision Radio joins a unified radio industry effort to provide a consistent presentation of broadcast radio on the smartphone. By offering visual displays and interactivity, NextRadio powered by TagStation puts FM radio on par with what today’s music lovers expect on connected devices. With so many music-listening options available, the broadcast industry must seize the opportunity to bring something unique to consumers allowing them to see, hear and interactive with live local radio.
For information about licensing TagStation data services, contact Libby Hiple: firstname.lastname@example.org.
*Source: Nielsen Audio PPM and Nationwide Spring 2015 R1, Unduplicated DMA A12+ Cume MSu 6a-12m (incl. PR and Spill). SL Rank based on A18-49, AQH Persons.