New Dial Report Listener Intelligence Portal To Be Unveiled At NAB Show

Portal gives radio stations easy access to data about listeners, engagement, trends and more

Portal gives radio stations easy access to data about listeners, engagement, trends and more Indianapolis, IN – TagStation LLC, owner of the Dial Report radio measurement platform, announced today that it will introduce a new Listener Intelligence portal at the NAB Show® in Las Vegas, Nevada, April 9 through 12.

Dial Report is the only first-party data platform measuring radio performance. Built as an industry-wide solution to prove the true value of radio audiences, Dial Report now gives radio stations easy and immediate access to information about their listeners, engagement, and listening trends via a convenient portal. Data points include demographics, listening by daypart, listener location, hot zips and more. Dial Report Listener Intelligence is critical to radio stations in markets where data is slow or difficult to come by. Stations in larger markets can vet this supplemental intelligence against other sources of information.

The Dial Report platform ingests and reports on a wide universe of radio listening data sources, including station-branded apps and over-the-air FM broadcasts heard in the connected car and on smartphones by people using the NextRadio® app. Information is available in near real-time (updated within 48 hours after airing). Dial Report access is free to radio stations with a TagStation license.

Ben Husmann, Senior Vice President of Product Development for Dial Report, will demo the new Listener Intelligence portal at the NAB Show’s Digital Futures Exchange (DFX) ENGAGE! session on Monday, April 9, from 1:30 to 2:50pm in Room N260 of the Las Vegas Convention Center. The event is produced and sponsored by PILOT, an innovation initiative of the NAB

“Digital Futures Exchange targets those professionals who drive digital for local media,” said Skip Pizzi, Vice President of Technology Education and Outreach for NAB. “We’re thrilled that Dial Report will join us to showcase this new industry solution for measuring radio.”

Mike Englebrecht, Director of Broadcaster Engagement for TagStation and NextRadio, will represent the company at “Putting Your Station’s Best Face Forward in The Digital Dash,” a panel promoting the use of RDS and HD radio data. Moderated by David Layer, Vice President of Advanced Engineering for NAB, the panel will take place Monday, April 9 from 10:30 to 11:00am in North Hall Meeting Room N256.

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